TVC X British Gas
PR, TV, print
Asked to create a range of clean and fresh studio portrait imagery of Olympic swimmer Kerrianne Payne to widen her appeal to the public and sponsors, initially to use in press as part of the Swim Britain PR campaign.
Kerrianne’s visual representation prior to the shoot had been purely that of an athlete. To show Kerrianne’s scope as a potential brand ambassador and personality, I brought in an editorial fashion look to some shots and a high end portrait look to others.